A European ad campaign for Philadelphia Cream Cheese is using “Go Do,” by Sigur Rós frontman Jónsi, RÚV reports. Using the tagline, “Love Life, It’s Delicious,” the commercial appears to take place during a tony beach reunion, wherein several generations of linen-wearing merry-makers delightedly chow down on all manner of cream-cheesey snacks. The ad campaign began in the UK in September 2013, but has just recently debuted in Sweden.
“Go Do” has featured in international ad campaigns before for such products as Dulux paint and Windows phones.
See the UK version of the ad below: