Bright Future MPs have submitted a parliamentary resolution to begin using smiley face symbols to indicate that a restaurant or food producer’s products are of a particularly high quality, Vísir reports. A similar smiley face system was established in Denmark in 2001, and is meant to help better inform consumers.
“This system rewards restaurants and other organizations which sell food for doing well. Consumers see that these companies are in good standing. And those that have something out of order get a ‘frowny’ face,” said Bright Future chairman Guðmundur Steingrímsson. The smiley/frowny rating would be based on the results of public health reviews, and if the resolution is approved, these emoticons are intended to be prominently displayed in restaurants and other places where food is sold.
“The point of this system is consumer protection and to increase oversight of the food industry,” said Guðmundur. In his opinion, Icelanders have a long way to go in establishing adequate consumer protections.