Words by

Catharine Fulton

The majority of the public holds a ‘very low’ or ‘low’ opinion of the financial institutions in the country, according to new data released by Media and Market Research.
The survey asked the public to share their attitudes toward Iceland’s financial institutions, RÚV reports.
While in April 2007 60% of respondents had a ‘very positive’ or ‘fairly positive’ attitude toward banks, just 10% felt so positively about banks when surveyed in June 2013. Those with ‘low’ or ‘very low’ confidence in their banks constitute 55% of the population.
Still, confidence has increased by 20% since public opinion of banks was gauged in May 2010, either because banks are changing their ways for the better or because memories are short.