From Iceland — New Reykjavík Tourism Platform Announced

New Reykjavík Tourism Platform Announced

Published May 30, 2011

Reykjavík city council has announced an ambitious tourism platform that extends to the year 2020, and hopes to add some imagination to the attractions made available to tourists.
In a statement from the city, they say that the purpose of the platform, among other things, is to boost tourism outside of peak times. Typically, tourism is at its peak in the capital in the summer.
But the plan goes farther, in that the city believes there is “a dire need for different types of attractions and events based on the special things that one can find in the city – whether that includes the use of geothermally heated water in the area of health tourism, the closeness to the unique natural settings or the resources within powerful creative arts such as music, movies and design.”
A City Festivals Fund will focus on increasing the number of city events, for the entertainment of both visitors and residents alike. The idea here is to offer not just a greater amount of things to do, but also a greater variety – to provide tourists with more than just the usual attractions that one might encounter on a trip to Iceland.
Such events need not necessarily occur primarily in the summertime, either. City council points out in their statement that with the opening of Harpa, a great many more large-scale events can be held indoors now. But overall, the city hopes to work more with local businesses in increasing the number and variety of attractions in Reykjavík, all the year round.

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