Tourists to Reykjavík Never Happier - The Reykjavik Grapevine

Tourists to Reykjavík Never Happier

Published December 21, 2009

Tourists who visited Reykjavík last summer have experienced a record-breaking level of satisfaction with their experience, according to a new survey.
A press release from the city office showed very positive results. All told, 91% of those tourists who visited Iceland last summer report having had either a good or a fantastic experience. This is a higher result than any previous summer, in comparison to any previous polls conducted since tourist surveying began in 2004. In addition, 94% said they would recommend Reykjavík to others, which is again a record high result.
When guests were asked how they spent their time in the city, numbers across all areas showed significant increase in activity. 70% went dining, 57% did some shopping, 40% visited the city’s museums and galleries, 15% took day trips around town, and 34% visited areas outside of city limits.
In terms of the image foreigners had of they city, 91% agreed that Reykjavík was a safe city, 86% consider it a clean city, and 76% consider it a creative city. Perhaps unsurprisingly, higher numbers than ever considered Reykjavík offering a lot to its guests for the money, or 46%.
Iceland has been receiving considerably more attention in the tourist media lately. Lonely Planet recently named Iceland among its Top Ten Travel Destinations, and USA Today dubbed Iceland one of the destinations to watch for in 2010.


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