If you want to be one of the hip folks this summer, you might want to sport one of Ósama’s (indecent’s) amusing bilingual puns on your chest. A shirt proclaiming “It’s hard to be kind” – with a picture of a sheep on it: surely that is minimalist humour at its best, or at least its most minimal? A sheep, you see, is called a “kind” in Icelandic. Hours of fun lie ahead as you explain this double meaning to confused travellers who just want the scary sheep person to go away now.