From Iceland — WELL THIS IS JUST LOVELY!

Magazine
Editorial
WELL THIS IS JUST LOVELY!

WELL THIS IS JUST LOVELY!


Published July 7, 2011

So this is our third annual BEST OF REYKJAVÍK issue. Making it has been really hard (like always), but it’s also been a lot of fun (like always). Sitting around with friends and associates, swapping tips, tricks and opinions; soliciting emails and Facebook comments, making up polls… trying to get a feel for what people like these days, y’know, aligning oneself with the zeitgeist… it is a gruelling and sensitive and FUN process.
We always leave our BEST OF issue with a bunch of new knowledge in our heads. Word on new places, restaurants, jogging paths or bakeries that we simply must try as soon as we finish writing the damn thing. It’s fun.
As soon as this thing is off to the printers’ (and I’ve had a nice nap), I intend to soak in Neslaug, dine at Dill, jog around Laugardalur, rent ‘TWIN PEAKS: FIRE WALK WITH ME’ at Aðalavídeóleigan, borrow someone’s kid and take it for beers at Laundromat, buying a doublescoop of beer ice cream at Ísland. YUM!   
Like I said last year and like I’ll continue saying until I either die or give up, it’s not about the commerce or exchange of money or BLIND CONSUMPTION. The best loaf of bread from Reykjavík’s best bakery doesn’t amount to much if there’s no one fun to share it with.
Again: “All of the best, most life affirming moments I’ve experienced in Reykjavík have come for free, or at least I didn’t need to pay for them with any officially recognised form of currency. They have come through interacting with the people, paying visits to friends and family, chance encounters on the streets, heavy debates, smiling faces and lost arguments.”
So love to you, friend.

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