The newest addition to the downtown shopping opportunities is the small designer shop Fígúra on Skólavörðustígur 22a. The shop just opened three weeks ago but already stocks a nice selection of fashionable Icelandic designer wear, from casual street-clothing to elegant party dresses.
Fígúra is owned and run by six young designers in their early twenties who needed a place to sell their designs and promote other young designers in the meantime. The selection today features printed T-shirts, hair accessories, sweaters, summery dresses and trendy leggings as well as hand-made pins by Anne Merceron and hooded sweaters designed by Klara Elíasdóttir, which are currently sold out but will be in store soon.
To add a personal twist to the tiny yet stuffed space, the group got artist Katrín Pálsdóttir to paint numerous bright figures on one wall and another one is used to host art exhibitions. Currently on display are paintings by Kiddi, a graphic design student in the Icelandic Academy of the Arts, but the plan is to rotate artists regularly. The shop owners are always looking for new arty individuals who want to sell their designs in the store or exhibit their works – so if you are the creative type, don’t hesitate to pay them a visit. The shop is open daily from 10-18.