For those who want to resist the omni-present, ever-growing influence of H&M, hope remains. Reykavík still offers a wide range of individualistic choices for those who prefer the exclusive experience. Shop for clothes at Reykavík’s unique boutiques to bring home that special souvenir that will always bring back memories of your unforgettable time in Iceland. Doing so will not only make you look incredibly stylish—you’ll also contribute to the local economy.
Skólavörðustígur 22, 101 Reykjavík
Intriguing patterns, light fabrics, bold colours—welcome to the world of Reykjavík designer Hildur Yeoman. You can browse her own designs alongside other brands like American Apparel in her boutique on Skólavörðustíg. Looking for delicate underwear, hip shoes or a flowing dress? Yeoman boutique has got the most exquisite pieces of all categories, whether you’re searching for your next party look or a more casual, yet still distinct appearance. NE
Ingolfsstræti 6, 101 Reykjavík
This high-end boutique is where all the cool kids go to shop. Kiosk offers you a wide selection of Icelandic as well as international designer products such as minimalist jewellery by Jessie Harris, effortless wool products by Kyrja, or award-winning printed fabric by Eygló. Visit, be inspired and get dressed. NE
Laugavegur 63B, 101 Reykjavík
Whether you’re looking for you’re next Vivienne Westwood purse or another Comme des Garcons shirt to add to your wardrobe—you can find either at KronKron. Yet KronKron has much more to offer than a fair selection of internationally renowned designers: Don’t miss out on KronKron’s own designs, which range from colourful tights to extravagantly patterned dresses to their own shoe line. NE
Aðalstræti 2, 101 Reykjavík
Akkúrat offers the latest styles in clothes and homeware from predominantly Icelandic designers. If you’re looking for eco-friendly, ethical clothing, this is also the place to go. Among others, Akkúrat features USEE STUDIO, an Icelandic clothing brand that specializes in the creative re-use of industrial waste and second-hand materials, as well as a zero waste policy. CES
A. M. Concept Space
Garðastræti 2, 101 Reykjavík
A. M. Concept Space features clothes made from Icelandic designers Aníta Hirlekar and Magnea Einarsdóttir with quirky, unusual designs and details. From delicate shirts with unique patterns made from lace to meticulous sweaters in muted colors reminiscent of the Icelandic landscape, the store appeals to the person who wants to stand out in the crowd. CES
Grandagarður 17, 101 Reykjavík
Behind the doors of this prêt-à-porter fashion store lies a secret gem of the Grandi quarter of Reykjavík. Inspired by the architecture of New York, the boutique has no windows facing the street, which offers customers an intimate, private space for browsing and trying on clothes of the finest quality. The store features garments and home decor designed by Steinunn Sigurd, who focuses mainly on knitted fabrics and hand-made textures inspired by the Icelandic landscape. CES
Read more guides to Reykjavík and Icelandic stuff here.