10-11 is not exactly the first place that comes to mind in a conversation about cheap food in Reykjavík. In fact, it probably doesn’t come to mind at all. For cheap groceries, most people would probably agree that you should head to Bónus. However, if you’re looking for a hot and seemingly healthy meal, 10-11 is actually not a bad option after two in the afternoon, when said hot meals are sold at a 50% discount. Their menu rotates weekly and often features Icelandic staples such as boiled haddock with potatoes and plokkfiskur (“fish stew”) with rye bread. You’d be hard-pressed to find similar meals elsewhere in Reykjavík for less than 1,000 ISK. In addition, you can typically get a fairly hearty kjötsúpa (Icelandic “meat soup”) for less than 500 ISK, regardless of the hour.

Photo by Matthew Eisman

2013: ‘Sub of the month’ at Subway
2012: Íslenski barinn
2011: Noodle Station
2010: ‘Sub of the month’ at Subway

Photo by Matthew Eisman