The Reykjavík Grapevine


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  • Costco Gas Prices Expose Oligopoly

    Costco Gas Prices Expose Oligopoly

    Tomorrow, Costco opens its doors in Iceland and already the American wholesale giant is causing a ruckus in the Icelandic retail market, with its gas prices shaking up the competition. Cleverly Costco set the prices on their gas pumps at 169.5 krónas,…

  • Iceland V. Iceland Squares Off In Reykjavík

    Iceland V. Iceland Squares Off In Reykjavík

    Iceland (the store) has sent a delegation to Iceland (the country) to discuss a trademark dispute over the use of “Iceland” with the Icelandic government. The Guardian reports that the frozen food retailer has sent a “high-level delegation” to Reykjavík to meet…

  • Iceland Wants Iceland To Give Up Trademark On Iceland

    Iceland Wants Iceland To Give Up Trademark On Iceland

    Iceland (the country) is hoping to get Iceland (the store) to relinquish their trademark on Iceland (the word) within the European Union. Sources close to Vísir report that Promote Iceland, the Ministry of Foreign Affairs, and Business Iceland are all taking part…

  • Retailers Preparing To Sell Alcohol In Stores

    Retailers Preparing To Sell Alcohol In Stores

    While the private sale of alcohol is not yet legal in Iceland, some of the country’s largest retailers are already preparing for legislative changes. RÚV reports that the company Hagar, which owns the grocery stores Hagkaup and Bónus, are currently undergoing preparations…

  • The Risks of Importing Fresh Meat

    The Risks of Importing Fresh Meat

    In 1985, Áramótaskaupið, the annual New Year’s revue on RÚV, included this sketch, about a toll guard’s ambition to combat smuggling of fresh meat into the country, in the guise of migrant birds. The punchline is triggered by a bewildered observer who…