The Reykjavík Grapevine


P2 1998

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  • Dom Pérignon Appropriate Icelandic Nature For Rebrand

    Dom Pérignon Appropriate Icelandic Nature For Rebrand

    Champagne producer Dom Pérignon is modelling its new luxury champagne rebrand on Icelandic nature, reports The Chicago Tribune. “The wine is all about magnetic energy,” said Richard Geoffroy, chef de cave at Dom Pérignon speaking about their rebranded champagne, P2. “Iceland looks…