Marketing
Latest
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If You Don’t Burn The Goat…
It will disappear. Fire is the fuel for this ongoing marketing campaign. Fire and a human sacrifice, that’s what IKEA wants. It’s a form of marketing that’s surprisingly cost effective: erect a huge wicker-man-like effigy of a “yule goat” (Swedish) and then…
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Temporary War Zone
Two men, disrobed from the waist up, walk on stage. Actually that’s a lie. They aren’t naked: their heads are wrapped in black masks, Abu Ghraib style. Not a note has been played but things are already getting scary. One, drummer Daniel…