Hólmavík
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The Ceremony of Community: The Icelandic Sorcery Festival Readies Its New Ritual
Along the southeastern coast of the Westfjords, in the town of Hólmavík, resides The Museum of Sorcery and Witchcraft, a true gem for lovers of obscure history, pagan spiritual traditions, and generally spooky stuff. This month, it will transform into the home…
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Witch Hunt: A Visit To The Museum of Icelandic Sorcery & Witchcraft
Witchcraft and wizardry haves been the subject of fascination for centuries—just look at the success of a certain magical franchise written by She Who Must Not Be Named. But in the past, the relationship between everyday folk and the dark arts was…
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Best Of The Westfjords 2019: Best Tour
The Westfjords lie entirely outside of the Ring Road’s loop, making them one of the more remote corners of Iceland. The roads are carved into an endless sequence of vast flat-topped mountains punctuated by tiny towns in narrow fjords. At the northern…
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Travelling Through The Westfjords: A Dialogue On Icelandic Tourism
Travelling through the Westfjords in late August is like travelling back in time—only very few tourists visit the rugged landscapes, and unspoiled nature seems to be in the foreground in every direction you look. This imagery stands in stark contrast to the…
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Practical Magic: Learning Sorcery In Strandir
Heavy clouds hover only dozen of metres above the ground, confirming the presence of an approaching blizzard. I slide my fingers over the cool hood of the car, carefully tracing invisible lines and arches. Adding the last circle, I’m done. With a…
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Bringing A Small Town To Life With The Power Of Cinema
As Hollywood’s current in vogue shooting locale, the Icelandic countryside is increasingly becoming a presence on multiplex screens across the globe. Aided by generous tax breaks, films such as ‘Interstellar’ and big-budget series like ‘Game of Thrones’ have done a lot to…
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In Strandir: Sorcery And Tourism
A weathered wooden structure with a turf roof. From the outside, Hólmavík’s main tourist attraction sure doesn’t look like much, although its appearance is perhaps in line with what you would expect to find in Strandir, one of the more remote regions…
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Swimming On The Edge of Nowhere: Pools In Strandir
Swimming pools and hot tubs are always major attractions in Iceland, both to Icelanders and foreign tourists, and they can be found in the most unlikely places all over the country. Strandir is an area on the east side of the Westfjords,…
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Witch Museum: This Place Will Certainly Cast A Spell On You
The Strandir area in the West Fjords has always been notorious for witchcraft. The Strandagaldur Museum of Sorcery and Witchcraft in Holmavik features an audio tour from museum manager Sigurdur Atlason, exploring the real story behind Iceland’s history with the occult. The…