
Hildur Yeoman
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The Reykjavík Grapevine Design Awards 2020
Times like these call for creative thinking and the ability to adapt—two qualities arguably best found in the design community. From leading the way in innovation of sustainable materials, to radically rethinking household items, the winners of this year’s design awards have…
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Best Of Reykjavík Shopping 2020: Best Clothing Store
Consumerism might be destroying the planet, but hey, you can’t walk around naked. While Iceland may not be a worldwide shopping destination due to high prices and its relative isolation, there’s still a plethora of unique products that are worth spending your…
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Best Of Reykjavík 2018: Best Shop To Pick Up Local Fashion
While high prices mean Reykjavík isn’t really thought of as a shopper’s paradise, there are still plenty of great local products you can only get here. Whether you’re hunting for a piece of Icelandic design, searching for hard-to-find vinyl by an Icelandic…
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Ice Queens: Reykjavík’s Most Elegant Ladies’ Winter Fashion
Whilst I skitter around in my slippery shoes and a coat that clashes with everything else I’m wearing, the angelic beings of Reykjavík trot effortlessly across the ice, draped in quality woollen finery and heels. Heels! So, if you’re sick to death…
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Buy Shit: Icelandic Vinyl, Antique Postcards, Hildur Yeoman Clothing & More
Payday is just around the corner. Here is an idea of what to buy with whats left after you’ve paid your rent. Icelandic Vinyl Two Iceland labels sell their CDs and LPs at their own downtown stores. 12 Tónar on Skólavörðustigur…
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Fix Up Look Sharp: Icelandic Fashion Design, And Where To Find It
Reykjavík is home to a diverse variety of local fashion brands, many of whom have their own downtown stores and boutiques. From Icelandic wool products to sleek couture, streetwear and sharply tailored suits, there’s a lot of clothing here that you’ll only…
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Last Item I Bought: Inga Haraldsdóttir
In this series, we stop someone in the street and force them to tell us the answer to our burning question: “What’s the last item you bought?” Name: Inga Haraldsdóttir Age: 21 years old Occupation: Art theory student Last item bought: “This…
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Hildur Yeoman Opens New Boutique
Celebrated Icelandic fashion designer Hildur Yeoman opened the doors of her brand new boutique yesterday, at Skólavörðustígur 22b. As well as selling her own designs—characterised by fine fabrics with colourful, distinctive, busy prints—the new store will also sell work by an assortment…
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Witchcraft and Hypnagogia in Hildur Yeoman’s World of Fashion
Having dressed Reykjavík’s residents in patterned designs and jeweled finery for the past several years, Hildur Yeoman has slowly but steadily become one of Iceland’s leading fashion designers. We met the designer in her workshop as she was putting the finishing touches…
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Happening Today: ‘Transcendence’ Opening Party at Lækningaminjasafnið
Local designer Hildur Yeoman will put to rest any questions about whether or not fashion should be considered art in her solo exhibition ‘Transcendence’. The installation combines design with video art, photographs, and performance art to examine the state of mind that…
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The Reykjavík Grapevine Design Awards 2015
For our fifth annual Design Awards, we gathered a small panel of experts to help us determine what was on the cutting edge of Icelandic design in 2014. Here are the results: the winners and runners-up in each of the four categories,…

