
Brauð & Co
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Crust And Crumbs: Unpacking Iceland’s Bakery Culture
A closer look at the tensions between authentic tradition, modernist aesthetics and globalised bakery trends behind Iceland’s bakeries Icelanders love bakeries in a distinctly Icelandic fashion: from picking up kleinur at gas stations, crowding a mural-covered storefront for kanilsnúður (cinnamon bun), or…
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Best Of Reykjavík 2023: Best Bakery
Best Bakery Sandholt Laugavegur 36 Amidst the Scandi fever that has firmly gripped Reykjavík bakeries, Sandholt stands tall with its Parisian vibes. Beautiful marble counters piled high with freshly baked goods are a sight to behold, even for the gluten intolerant. Even…
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Food Of Iceland: Snúður, Our Favourite Chocolate-Covered Cliché
Want a quintessentially Icelandic way to achieve a rapidly diminishing bank balance and even more rapidly growing waistline? Look no further than the humble snúður (literally ‘twist’), our native species of cinnamon roll. Ok so we grudgingly acknowledge that the cinnamon roll…
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Best Of Reykjavik 2019: Best Bakery
Watching Iceland come into its own as a dining destination over the past five years has been a joy. The Icelandic restaurant scene is diversifying, and the definition of what may be deemed “Icelandic cuisine” is broadening and taking on new shapes.…
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Best Of Reykjavík 2018: Best Bakery
There has never been a more exciting time for the restaurant scene in Reykjavik. Thanks to burgeoning tourism, exposure, and a genuine curiosity for foods from far and wide, diners now have a plethora of choices on offer. Whether it’s high-end fine…
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Rebel Baker: Brauð & Co.’s Danish-Inspired Goodies
There’s something utterly domestic and charming about popping into one’s neighbourhood bakery. While downtown hipsters are only too glad to embrace every food fad out there, thankfully, they’ve left Brauð & Co. alone—a world where buttery croissants and gluten-rich sourdoughs rule the…
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Grapevine’s Best Of 2017: Best Bakery
One of the most-asked questions by visitors to Iceland is: “Where do we eat?” It’s a tough question to answer, as Reykjavík has restaurants catering to many different palettes, and on top of that, it seems like they’re always rising and falling…
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Brauð & Co: 101’s New Bakery
Denizen of the crowded 101 Reykjavík have a new reason to celebrate, as Brauð & co, situated on Frakkastígur 16, has just opened its doors. The artisan bakery was started by Ágúst Einþórsson and three of his friends, who say they take…

