A new poll conducted by Maskína for the Icelandic Tourist Board shows that nine out of ten tourists who visited Iceland last winter consider it likely that they will come back again, amongst other data points.
RÚV reports that the poll, conducted between October 2015 and the end of last May, shows that respondents gave Iceland overall a high rating; in fact, they gave the country a higher rating than it received two years ago.
Tourists were generally most pleased with the variety of outdoor activities in Iceland, while they were most displeased with the dearth of variety amongst the country’s restaurants. The largest share of tourists visited Reykjavík and the surrounding area.
When it comes to room for improvement, tourists in Iceland said the country could stand to focus on road signs, more public restrooms, improved transportation and the lowering the cost of eating out. Most tourists who visited Iceland during this time, when asked what they found most memorable, named the Northern Lights.
The number of tourists to Iceland has been steadily increasing with every year, and there are no signs next year will be any different.