Soon, the number of foreign-owned donut businesses in Iceland will double.
Sources close to Nútíminn report that the iconic American donut shop Krispy Kreme will soon come to Iceland.
While it is as yet unknown when or where Krispy Kreme will open in Iceland, retail giants Hagar registered the domain krispykreme.is last May. Hagar also owns Bónus and Hagkaup.
Dunkin’ Donuts in Iceland began operations here last August. While there were initially tremendously long lines to get into the first location, in downtown Reykjavík, things have since calmed down, although business still appears to be booming.
The Grapevine will keep readers alerted the moment we learn anything more of this intriguing development.
CORRECTION: This article originally stated that Hagar also owns 10/11, who run Dunkin’ Donuts in Iceland. This is untrue; 10/11 has been separate from Hagar since 2011. We apologise for the error.
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