Some locations of the 10/11 grocery store chain raise their prices during workday evenings, and all through the weekend. The chain’s director says this is done in response to increased demand.
Vísir reports that the 10/11 stores located at Austurstræti, Laugavegur and Barónsstígur raise the prices of items on the shelves after 20:00 on workdays, and around the clock on weekends.
This time-induced price hike, which went into effect in 2014, at first only applied to soft drinks, candy and tobacco. Today, a great deal many items now experience the same price hike, which is on average at about 8%.
Árni Pétur Jónsson, the director of 10/11, told reporters this policy was put into effect in response to the high workload these stores experience during these times. However, Teitur Atlason, the vice chair of the Consumers’ Association of Iceland, says there is a lot wrong with this policy.
“First of all, I think it’s only polite to announce such a change,” he told reporters. “This kind of practice will ruin Iceland’s reputation as a tourist destination, and will come back to haunt us. We should be good and fair hosts to our guests.”