Young Icelanders Really Love Fast Food - The Reykjavik Grapevine

Young Icelanders Really Love Fast Food

Published March 21, 2016

Photo by
Anna Domnick

Icelanders between the ages of 16 and 25 reportedly spend about 26,000 ISK per month on fast food alone.

Kjarninn reports that, according to the results of a new poll taken by Meniga, Icelanders in this age bracket dine at fast food places about 18 days a month – roughly every other day. This rate of consumption declines steadily with age, with those over 66 eating fast food only about five times a month.

In terms of where they eat, no fast food place is as popular as Domino’s, as 81% of the time that any Icelander buys fast food, it is from Domino’s. Following close behind were Subway and KFC, while least popular of all was famed hot dog stand Bæjarins beztu, although “least popular” in this instance means just over 10,000 Icelanders per month.

While young Icelanders may eat fast food more often than anyone else, those aged 26 to 35 spend the most money on it, dropping about 30,000 ISK per month on fast food. From this point, fast food spending decreases with age, reaching as “little” as only 12,000 ISK per month for those over 66.

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