Dunkin’ Donuts is making a generous promotional offer for its opening day, perhaps in an attempt to win over locals divided over its presence.
Nútíminn reports that Dunkin’ Donuts will open on Laugavegur this Wednesday at 9:00. In honour of the occasion, the first 50 customers will receive a special card, entitling the recipient to a year’s worth of donuts – specifically, a box of six donuts every week for a year.
The promotional offer may be an attempt to sway public opinion more in the company’s favour. Former Reykjavík mayor Ingibjörg Sólrún Gísladóttir told Eyjan that she considers the opening of the store a “spectacular tragedy” and “poisonous to urban culture”. The store has already been hit by vandals as well.
Icelanders that Grapevine spoke to were divided over the store. While many were ambivalent to positive towards the chain’s arrival, local musician Krummi Björgvinsson has been a more vocal opponent.
“It’s like these Icelandic Gordon Gekkos open up businesses to tap into the tourist market,” Krummi told Grapevine. “But what they don’t understand is that most tourists come here for the Icelandic culture, not some Western consumerism.”
Dunkin’ Donuts plans to open 16 locations in all across Iceland. Upon doing so, Iceland will hold the distinction of having the most Dunkin’ Donuts per capita in the world. When all the projected Dunkin’ Donuts locations have opened, there will be one for every 20,000 residents, compared to one for every 46,000 residents in the US.
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