Words by

Anna Andersen

@nnaandersen

A new web series called Cloud of Ash has just been released for your viewing pleasure.

Set in today’s tourism boom, it stars an Icelandic hipster (Atli Bollason) and an English expat (Brogan Davidson), who work together at one of Reykjavík’s ubiquitous Puffin stores.

“Through their friendship and sarcastic outlook they manage to maintain sanity despite their utter contempt for the profession and the customers,” explains writer and creator Steindór Grétar Jónsson.

The entire series, which was directed by Garðar Stefánsson and shot and edited by Aðalsteinn Stefánsson, can be viewed below.