Iceland’s Mustache March initiatives, part of the international campaign dedicated to raising awareness about men’s cancer issues and research, will gain some extra visibility thanks to Reykjavík’s buses, Vísir reports. 30 buses in the city will sport ‘staches this month.
Mustache March is the first charity campaign to take advantage of a new serviceoffered by Strætó, namely to freely advertise charitable or social awareness causes on city busses for one month. Recognized charities, not-for-profits, and individuals connected to cultural or educational programs can apply for free Strætó advertising.
Seven hundred Icelandic men are diagnosed with cancer each year, according to Iceland’s Moustache March website, with the most common diagnoses being prostate, colon, and lung cancer.