Icelandic travel operators intend to follow up on the publicity Iceland gets in Ben Stiller’s new film by offering special Walter Mitty tours around Iceland.
As reported, most of The Secret Life of Walter Mitty was filmed in Iceland.
In the film, which premiered in the US and UK on Thursday, Iceland plays a large role and was highly praised for its scenery by The Guardian recently. The tourist industry plans on making the most of the attention and one travel operator, Iceland Travel, has already started selling Walter Mitty tours to Iceland.
Rósa Stefánsdóttir, Iceland Travel’s marketing manager, explained how the tour works when she was interviewed on the radio morning show on Rás 2 on Friday.
“It’s a so-called “self-drive” trip where the traveller goes around in a rental car, following a specific route. It includes the Snæfellsnes peninsula and the South Coast, stretching all the way east to Jökulsárlón. It’s a package deal of six nights, including most of Iceland’s natural treasures.”
Those areas include the filming locations of The Secret Life of Walter Mitty and the tours cost from around 120,000 ISK, or 754 EUR.
Iceland Travel has already been offering Game of Thrones tours in North Iceland, where parts of the popular TV series have been filmed.
Rósa points out that the difference with The Secret Life of Walter Mitty is that not only is Iceland used a film location, the story is actually set in Iceland in part.
“What’s so positive about it is that the limelight is on places that haven’t been popular before, so we’re also succeeding in distributing tourists a little more around the country,” Rósa said.
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