Icelanders seem to have ditched the supermarkets for this Christmas, as there’s never been more demand for direct-from-farm food products.
The traditional smoked leg of lamb, hangikjöt (which even has its own Facebook page), is at the top of the list.
The demand for direct-from-farm hangikjöt has been on the rise for the past few years but never like this year, Morgunblaðið reports.
“It seems people are after the real hut-smoked lamb, with the greatest increase being for the twice smoked lamb, which can be eaten raw,” said farmer Eiríkur Snæbjörnsson, who sells direct-from-farm meat under the brand name Reykskemman.
There’s also increased interest in pork and more eco-friendly and organic meat products.
Direct-from-farm ice creams are also very popular this Christmas. “I can’t keep up with the demand,” said farmer Guðmundur Jón Guðmundsson, producer of Holtsel’s ice cream. “We sent an order to Melabúðin last week, and I said to the missus yesterday that we’d probably have time off from now till Christmas but this morning we received an e-mail from them, saying all the ice-cream was finished.”
Those who fear they might be missing out on direct-from-farmer products for this Christmas should jog down to Frú Lauga, the farmers’ market-type shop on Óðinsgata and in Laugalækur, to see if there’s anything left for them to enjoy!