70% of all interviewees in broadcast media from 2009-2013 were male; that includes both news programmes and other programmes in Icelandic media.
These are the results of on-going media research project carried out by FKA, the Association of Business Women in Iceland.
Between 1 February 2009 and 30 August 2013, over 100.000 people were interviewed in broadcast media and only 30% of them were female, Mbl.is reports.
When looking specifically at talk shows, male participants were twice as many as the females. And in broadcast news, male interviewees were three times as many as female interviewees.
“It seems that women are made slightly more prominent in talk shows rather than broadcast news,” reads a statement from the association.
The media research project is on-going till 2017. Plans are to publish regularly gender manifestation in broadcast media and how it develops during the period, and to co-operate with various affinity groups and the academic community to make necessary changes.
“We will aim at promoting more female executives and experts but also assist the media in approaching those 300+ business women who are ready to come forward and be interviewed in the media.”
A list of the association’s members and their expert fields can be found on FKA’s website where media people can find interviewees fitting their search criteria at any given time.
“We urge our members to update their profiles and index their fields of expertise to make it easier to find suitable interviewees,” reads the statement