A specialist in hematology told reporters that the public should be wary of companies offering “blood tests” to check overall health, as their methods have no basis in science.
Vísir reports that a company calling itself PH-gildi has been advertising a blood test which can allegedly measure, among other things, cholesterol amounts and Ph levels by looking at a blood sample from clients under a microscope connected to a computer. The procedure costs 7,500 ISK.
However, Magnús Karl Magnússon, a professor in the medical division at the University of Iceland and a specialist in hematology, says that PH-gildi’s methods have no medical basis. He pointed out that there are a number of things that can be determined by measuring blood, but not by simply looking at it.
These companies, though, do not purport to be official health services but rather health consultancy, and a spokesperson for the company said they were not aware that advising people to eat healthy food has ever hurt anyone.
As PH-gildi is not considered a health service, it is not subject to supervision from health authorities. The most that can be done is for medical professionals to advise people to exercise common sense when seeing companies making such claims.