Never More Tourists In July - The Reykjavik Grapevine

Never More Tourists In July

Published August 11, 2011

Last July broke all records in terms of the number of tourists in Iceland.
According to numbers from the tourist board, about 100,000 tourists visited Iceland in July, more than any July previous since they started counting visitors through the international airport in 2002.
Visitors from North American increased by 60% from last year. In fact, Americans topped the list of nationalities visiting Iceland, representing 16% of the whole. Also making a strong showing in Iceland are Germans, Danes, French and Brits.
Director of the Icelandic Tourist Board Ólöf Ýrr Atladóttir told RÚV that she attributes these high numbers to the international attention Iceland received from the Eyjafjallajökull eruption, as well as the Inspired by Iceland campaign. There have also been more package deals to Iceland made available to North Americans, and it is more economical for American visitors to come to Iceland now than it was in 2008.


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