American Company Might Buy Lazytown - The Reykjavik Grapevine

American Company Might Buy Lazytown

Published July 21, 2011

An American broadcast company is offering to buy up Latibær, known to many outside of Iceland as Lazytown.
The show, which has proven itself to be remarkably successful, syndicated by television networks all over the world, is shown in the US as part of the Nickelodeon children’s television network. Nickelodeon is owned by Viacom which, among many other assets, also owns MTV.
RÚV now reports that Turner Broadcasting System – which runs, among other networks, CNN, TNT and Cartoon Network – has offered to buy up all shares of Lazytown.
TBS is asking to pay 12 million USD. While this may seem a paltry sum for a television show with as much merchandising as Lazytown does, this is actually 20% higher than the company’s total worth, the business newspaper Viðskiptablaðið reports.
One of the conditions for the takeover, sources say, is that Magnús Scheving – Lazytown creator and the actor who plays Sportacus – remain on in his role for at least another three years. These same sources also say that takeover talks will be continuing over the next week, with the expectation that they will end in a deal.

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