Icelandic gaming company CCP is raising money to help with the relief effort in the wake of the tsunami which struck Japan last week.
EVE Online, CCP’s most popular game, is an online MMORPG which takes place in a fictitious universe, and uses a monetary system known as PLEX. This currency can and has been converted into real cash before, at times for charity and relief work.
In this case, EVE Online is organising a fundraiser called “PLEX for Good”. Running until 31 March, gaming characters will be able to convert their PLEX into cash currency and donate it to the drive, which will in turn be donated to the Red Cross.
“PLEX for Good is an on-going charitable program initiated by the players of EVE Online,” their announcement reads in part. “Past drives have assisted the victims of the Haiti earthquake and excessive flooding in Pakistan. To date, EVE Online players have donated over $63,000 USD (over 3600 PLEX) to those in need via this program, with almost $100,000 USD being donated by EVE Online players to charity since 2004.”
For more information, you can also check out the EVE Online wiki article on the subject.