Fancies: Lovísa Tómasdóttir

Fancies is a Grapevine series where we highlight an individual with supreme style. Our latest subject is Lovísa Tómasdóttir (28), a fashion designer and tailor. You can check out her work at lovisatomas.is.

today’s look

Photo by Art Bicnick

Lovísa Tómasdóttir is wearing:

Pants, turtleneck and jacket are all made by myself

Tank top from a market in Budapest

Nameless black shoes

Earrings from a market in Serbia

style q&a

Describe your style in 5 words (or more!): I always say that I don’t really have one style because I want to get into all styles, but if I had to pick 5 words it would be 70s, rock, glamour, weird, and eye-catching. I never want to be too clean or simple—I like bigger things with patterns and sequins and want to mix things together. Maybe I’ll pair something 70s with something that’s 80s or 90s. I always love when someone sees something and says, “Oh my god, that’s so you!” and it’s just the ugliest, weirdest thing. I love when people connect me with something weird.

Favourite stores in Reykjavík: Definitely Rokk og Rómantík for rock-themed accessories like chain belts and stuff. I sometimes shop second-hand, but I don’t buy a lot of clothes. Most of the stuff I wear day-to-day I made myself.

Photo by Art Bicnick

Favourite piece: I went to Greece with my friends once and bought a floor-length mint green shiny leather jacket with white fur. It’s so ugly that it’s beautiful. I love it.

Something I would never wear: I love patterns but I don’t think I’d ever wear zebra print. Is that random?

Photo by Art Bicnick

Lusting after: There’s no pieces that I’ve been eyeing but I’m going to make myself a red pleather coat with fake fur soon.

Know someone with incredible aesthetics like Lovísa Tómasdóttir? E-mail us at grapevine@grapevine.is. Read more Fancies articles here.

Note: Due to the effect the Coronavirus is having on tourism in Iceland, it’s become increasingly difficult for the Grapevine to survive. If you enjoy our content and want to help the Grapevine’s journalists do things like eat and pay rent, please consider joining our High Five Club.

You can also check out our shop, loaded with books, apparel and other cool merch, that you can buy and have delivered right to your door.