Icelanders Spent 2.4 Billion ISK On KFC

The US-based fast food chain remains immensely popular with Icelanders, and their profits have grown over the years.

In 2014, Icelanders spent nearly 2.4 billion ISK at KFC, or about 7,430 ISK for every man, woman and child in the country. Fréttatíminn reports that these latest results show an increase of spending at KFC of about 200 million ISK between 2013 and 2014.

Business magazine Viðskiptablaðið reports that KFC has clearly benefited, seeing their profits go from 41 million ISK in 2013 to 121 million last year.

The news should come as no surprise to those who have been following the fast food habits of Icelanders. KFC has been amongst the national favourites since at least 2008.