Grapevine’s Best Of 2016: Best God Damn Store

Reykjavík is a relatively small city, but even so, sometimes you need a bit of local advice to find what you’re looking for, whether it’s a good people-watching spot, somewhere to see some contemporary art, or the best place to catch an Icelandic movie. Don’t worry, friends—we’ve got you covered via our Best of Reykjavík 2016 series. Here are some of our favourite spots in Reykjavík, for all kinds of super-fun days and nights out. Enjoy! And if you try our list, you can let us know what you thought of the selections via letters@grapevine.is.

Best God Damn Store

Winner: Geysir
Skólavörðustígur 7 & 16
Geysir is a store where regular Icelanders window shop, and rich tourists go crazy buying stuff. You can find fashionable clothes from great brands, with a focus on Icelandic style, and you can rely on the quality of the clothes. Geysir is so popular that they opened another location recently, just across the street from their flagship store. When you shop there, you can be sure you’re going to come out dressed in some contemporary neo-Scandi chic (we’re not sure that’s an actually thing, but it’s obscure enough to sound like we’re fashionistas).

Runner up: Fjallakofinn
Kringlan 7
Fjallakofinn has to be on the list. It’s been a godsend for many travellers who are adventuring out into the wilderness and need to grab some extra gear, gloves or a carabiner or two. It’s also a place for Icelanders to get slap on some Gore-Tex and dress up in what they call “tourist-core.”

Runner up: Herrafataverzlun Kormáks & Skjaldar
Laugavegur 59
Herrafataverzlun Kormáks & Skjaldar is a gentlemen’s clothing store packed with high-end brands. You could walk in dressed in jeans and a t-shirt and walk out looking like someone about to attend a party at Jay Gatsby’s residence—this is, just you just won the lottery.

Previous Winner:
2015: Geysir

Read more of our Best of 2016 lists here.