People Keep Stealing Parkas, Presumed Cold

A new marketing campaign from clothing company 66°North, which displays actual parkas inside bus stop advertising slots, is being regularly sabotaged by thieves.

On two separate occasions have parkas on display in a bus stop by Lækjargata been broken into and taken by thieves that are presumed to have been very cold indeed.

Empty due to weather!A bus shelter outside Harpa conference hall in Reykjavik got broken into to steal our Thorsmork…

Posted by 66°North on Friday, October 9, 2015

It is unclear whether the same thief stole both coats or whether this was the work of different individuals but the matter has been taken to the police who will investigate further.