Published March 3, 2018
Sigursteinn Másson is a busy man. Following a long and successful career in the television industry, he decided to concentrate on activities and social causes that he finds more meaningful. He’s vocal about his past struggles with depression, crediting a series of breakdowns as a true turning point in his life. “When your mind becomes something you can no longer trust, your whole perspective changes,” he explains. “Helping out and working with others is a way in which I can also help myself – I see it as a crucial part of any recovery process.”
He’s an avid anti-whaling activist, and a representative of the International Fund for Animal Welfare. One of his aims is to educate tourists and Icelanders alike about the consequences of whale meat consumption. He cooperates with the “Meet Us, Don’t Eat Us” campaign that promotes responsible whale watching.
In October he met a family of refugees from Afghanistan. They became friends, and he became personally invested in their difficult situation. The family is facing deportation from Iceland, even though it would be extremely dangerous for them to go back to their home country. They were never granted an official refugee status in Europe, which Sigursteinn finds very odd. He wants to help them and make sure that they will be able to lead a normal life.