Hraun - I Can’t Believe It is Not Happiness - The Reykjavik Grapevine

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Hraun – I Can’t Believe It is Not Happiness


Published May 31, 2007

I’m not going to tell you that the packaging of this album didn’t frighten me. That would be lying. Hraun is written in Old English font, and the album title is obviously an emotional take on the margarine company I Can’t Believe It’s Not Butter, which is embarrassing. The album cover is a picture of the band (a sensitive looking bunch, to be sure) eating a candlelit dinner at what appears to be a nice restaurant. Inside, there’s a picture of one of them reading a book. Already I can’t relate. The best word to describe this band is ‘safe’. Light acoustic guitar, soft voices, and semi-fuzzy electric guitar lines. The lyrics testify against the unfulfilling life of drinking and bathroom blowjobs. Hraun is kind of like your concerned 35-year-old brother who’s “been through it all.” Might wanna pass this one on to your parents, because this is the kind of stuff that frat boys listen to back in the States.


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