Owned by a young couple, Bjarni and Anna, the small store Belleville is stuffed with trendy streetwear designs for fashion conscious shoppers. Limited-addition sneakers, skateboards and funky Japanese Be@rbrick bear-shaped figurines line the shelves. The store also stocks a new jewellery collection from Atelier 11, fashion magazines, books and DVDs on street-culture and graffiti art as well as some rare skate-videos.
If looking for something cool yet comfortable to wear, there are loads of stylish clothes to choose from, for both men and women. The selection includes designs by fashion labels such as Pelican Avenue, Yuko Yoshitake and Bernhard Willhelm. Note: his Autumn/Winter 2007 collection is now in store.
As the shop-owners both share a strong passion for fashion and art, Belleville occasionally host exhibitions by both local and international artists. During the Sequences Real-Time Art Festival, taking place at various venues across the city from October 12 to 21, one of the country’s more renowned designers and illustrators, Katrín Pétursdóttir Young, will exhibit some works in the shop.
Belleville, Laugavegur 55