The Stores of Smáralind Mall - The Reykjavik Grapevine

The Stores of Smáralind Mall

The Stores of Smáralind Mall

Published December 5, 2005

{Adams barnafataverslun} Clothing store mostly for small children, although some baby clothes are available.{Asian Express} Buffet-style restaurant with meals for under 1000 ISK.{ÁTVR} Or as we like to call it, the Booze Store. Has a greater selection than its equivalent downtown.{BabySam} Baby clothes and baby supplies. Considered high quality and discounted.{Bæjarins bestu pylsur} Literally, “the town’s best hot dogs.” There’s another Bæjarins Bestu downtown. See for yourself which is better.{Benetton & Sisley} Name brand clothing store, predominantly for women.{Bianco} Semi-casual shoe store, originally from Denmark.{Blend} Also from Denmark, a men’s semi-casual clothing store.{Blómaval} Sells all kinds of plants and flowers, in addition to gardening supplies.{Body Shop} All-natural, cruelty-free cosmetics, skincare and haircare boutique.{Bossa Nova} Women’s boots, leaning towards to formal, mostly in leather.{Brilliant} Handmade jewel smiths. Everything in silver, gold, and diamonds. Design your own engagement ring here! {BT} Iceland’s premiere electronics store. Here you can satisfy all of your computer needs, plus pick up some DVDs or games.{Burger King} Flame-broiled, not fried. And they use Icelandic meat.{Byggt og búið} Discount appliance store. While there appears to be naught but toasters and juicers up front, in the back they keep dishwashers, refrigerators and washing machines.{Café Adesso} Cafeteria-style restaurant with light fare and coffee drinks.{Carat – Haukur gullsmiður} A goldsmith with a flare for the unconventional. Worth browsing, even if it’s out of your price range.{Change undirfataverslun} Underwear, lingerie and pyjama store for women.{Coast} Women’s semi-formal wear.{Cosmo} Also women’s semi-formal, with a tendency towards the high end.{CULT} Semi-casual clothing and accessories store for men and women.{Debenhams} Britain’s “favourite” department store, on two levels, loaded with everything.{Dorothy Perkins} British women’s clothing store, from casual to semi-formal.{Dótabúðin} Great toy store with everything from plastic army men to board games.{Drangey} High-end accessories store with items from wallets to gloves for men and women.{Dressmann} Men’s semi-casual clothing store catering to the 30+, upwardly mobile crowd.{Energia Bar} Light fare salads, pasta and salads with an Italian flair.{Ecco} Semi-casual shoes for men and women.{Exit} Children’s clothing store for the offspring of the upwardly mobile.{Eymundsson} Bookstore with magazines and writing supplies such as pens and notebooks.{Fatahreinsunin Hraði} Dry cleaners and full-service laundry that’s been an Icelandic institution since 1966.{Gullsmiðja Óla} Goldsmiths adding a Nordic touch to their designs.{Hagkaup} High-end grocery store with clothes, toys, books and other miscellany. Bills itself as, “where Icelanders find it most fun to shop.”{Hans Petersen} Photography supply store with a wide selection that’s been around for nearly 100 years.{Herragarðurinn} Men’s clothing store, with a particular emphasis on suits.{Hjörtur Nielsen} Fine crockery, dining ware and crystal settings.{Home Art} A gift shop featuring bric-a-brac for the home like vases and photo frames.{Hraði efnalaug} See Fatahreinsunin Hraði{Hygea} Mostly make-up and perfume, with leather handbags and wool scarves.{Ice in a bucket} Accessories store featuring hairclips, bracelets and the like, almost all, inexplicably, pink.{Intersport} Sports and outdoor wear for men and women.{Isis} Women’s clothing and accessories, leaning towards the high end.{Ísinn} Ice cream bar with loads of toppings available.{Íslandsbanki} The Bank of Iceland – not to be confused the National Bank of Iceland.{Jack & Jones} Men’s casual wear in a “sporty” vein.{Jói Fel} Bakeries owned by television personality, baker, and all-around sex god Jói Fel.
{Landsbankinn} The National Bank of Iceland – not be confused with the Bank of Iceland.{Levi’s} Clothing store carrying the Levi’s brand of shirts, jackets and of course, jeans.{Líf og list} Dining wear, vases, and other finer household adornments.{Lyfja} One of the cheaper pharmacies in Iceland.{MebaRhodium} A store selling nothing but watches and watch-related items.{nammi.is} Candy store located, conveniently enough, right next door to Ísinn.{Nóatún} Half grocery store, half gourmet shop, all fun.{Oasis} Men’s casual wear, in the style of Dressmann.{Office 1} A smaller version of the ultimate office supply store. Everything from memo pads to staplers.{Og Vodafone} Outlet store of the telecommunications company. Buy mobile phone credit here or, if you’ve just arrived in Iceland with your mobile, buy an Icelandic SIM card for 1000 ISK and get coverage.{Optical Studio RX} Prescription glasses and custom frames.{Optical Studio Sól} High-end sunglasses such as Oakley, as well some sportswear.{Ormsson} High-end major appliance and electronics store. Washers, dryers, refrigerators – the works.{Ótrúlega búðin} “The incredible store,” a gift shop feature small and obscure items for a drastically marked-down price.{Pizza Hut} The one, the only, from the people who brought you the “cheese inside the crust” pizza.{Retro} Casual clothing store, mostly for men, featuring Lacoste and Converse.{Saumur og merking} Towels and robes for children.{Síminn} Outlet store for the other telecommunications company in Iceland. Here you can buy credit for your mobile as well, and although a new SIM card costs 2900 ISK (compared to 1000 ISK at OgVodafone), it comes with 2000 ISK credit.{Skífan} The largest music store in Iceland. Apart from the vast array of CDs are numerous DVDs and computer games. The bargain bins are usually worth an extended browsing.{Skór.is} Casual wear shoes, boots, and kids’ shoes.{Smárabíó} Home of the “lúxusbíó” (the luxury theatre), where, for an added 900 ISK to the price of a regular movie ticket, you can sit in a recliner and drink booze while watching the movie.{Sock Shop} Do you need socks? Just socks and nothing else? Then this is the store for you.{Steinar Waage} Higher end shoes for men and women.{Subway} Outlet of the fast food chain of the same name, still a sight healthier than any other fast food out there.{T.G.I. Friday’s} Those who’ve seen the movie “Office Space” will know what this restaurant has in store. A sort of American hodge-podge of burgers, chicken “fingers,” ribs and the like.{Te & kaffi kaffihús Le Vrai Café} Probably the best coffeeshop in Iceland.{Te & kaffi verslun Le Vrai Café} Here you can buy coffee beans, tea, biscotti, and even espresso machines.{Tiger} Your one-stop bargain store. As everything is priced at either 200 or 400 ISK, you could conceivably do all your Christmas shopping for under 3000 ISK.{Top Shop} Higher end clothing store for men and women.{Útilíf} Outdoor store featuring all kinds of clothes and gear for all kinds of climes.{Vero Moda} Women’s semi-casual wear.{Veröldin okkar} Sprawling children’s centre for letting them tire themselves out while you shop. {Zara} Semi-formal men’s and women’s clothing.{Zink} Casual wear for teens and preteens.
Smáralind Shopping Center, Hagasmári 1
201 Kópavogur. 528 8000 www.smaralind.is.


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