Skyr Sells Like Hot Cakes

As the global market for aluminium plummets, Iceland’s signature dairy product, skyr, is currently experiencing a surge in foreign sales and popularity.
According to mbl, there has been a veritable boom in the production and sale of skyr among other Nordic countries with more than a tenfold increase in price and sales during the past 4-5 years. In Sweden, for example, a 160g container of skyr goes for about 18 Swedish crowns (334 ISK), which is more than double what the same amount costs in Iceland.
MS Iceland Dairies, the dairy cooperative overseeing most of the foreign sales, expects its revenue from either the direct sale or franchising of skyr products to reach half a billion krónur this year. With countries such as Germany, Japan, the UK and the US expressing interest in producing and selling skyr, MS is currently looking into negotiating even bigger franchise contracts.