News
Klettagos Bankrupt

Klettagos Bankrupt

Published January 8, 2013

Iceland’s answer to Coke and Pepsi – Klettagos – is officially no more, and millions in debt.
Klettagos made its debut in late 2010, offering a sweetened, caramel-colored soda made with Icelandic water, set to compete with soft drink giants Coke and Pepsi. It would not be in the cards for Klettagos, RÚV reports, as the company went belly-up in August 2011, shutting down production and laying off staff.
The company filed for bankruptcy in Reykjavík District Court in December 2011. As processing continued, any and all assets were liquidated, but it proved far from breaking even for the company. They are now 330 million ISK in debt.
Klettagos had an uphill battle ahead of them from the start. There is not much a soft drink war in Iceland, as the country famously drinks tremendous quantities of Coca-Cola per person – 115 litres per capita per year, to be exact. Klettagos attempted to provide an Icelandic alternative, and used photographs of hip young 101 Reykjavík Icelanders on its labels to convey the trendy and cool image they were going for. Jói Kjartans, a former Grapevine graphic designer, was the photographer for the labels.



News
Immigration Directorate Ignored Warnings About Asylum Seeker

Immigration Directorate Ignored Warnings About Asylum Seeker

by

The Directorate of Immigration (UTL) reportedly ignored repeated warnings that an asylum seeker under their auspices was depressed and desperate

News
Storm’s A-Brewin’ This Weekend

Storm’s A-Brewin’ This Weekend

by

If you were planning on traveling or camping this weekend, better be sure to take some precautions. The Icelandic Met

News
Eve Online May Be For Sale

Eve Online May Be For Sale

by

Investors and potential buyers have been courting CCP Games, the company behind the popular MMORPG Eve Online, and the company

News
Watch A Time Lapse Video Of Climate Change Melting A Glacier

Watch A Time Lapse Video Of Climate Change Melting A Glacier

by

Thanks to the magic of Google Time Lapse, you can now watch the accelerating melting of the glacier feeding into

News
Scandinavians, Brits Have More In Common With Icelandic Settlers Than Icelanders

Scandinavians, Brits Have More In Common With Icelandic Settlers Than Icelanders

by

A series of tragic and catastrophic events in Icelandic history has had a big impact on the genetic composition of

News
Asylum Seeker Sets Self On Fire At Shelter

Asylum Seeker Sets Self On Fire At Shelter

by

Yet another asylum seeker has poured petrol over themselves and ignited it. Vísir reports this happened at the asylum seeker

Show Me More!