News
Klettagos Bankrupt

Klettagos Bankrupt

Published January 8, 2013

Iceland’s answer to Coke and Pepsi – Klettagos – is officially no more, and millions in debt.
Klettagos made its debut in late 2010, offering a sweetened, caramel-colored soda made with Icelandic water, set to compete with soft drink giants Coke and Pepsi. It would not be in the cards for Klettagos, RÚV reports, as the company went belly-up in August 2011, shutting down production and laying off staff.
The company filed for bankruptcy in Reykjavík District Court in December 2011. As processing continued, any and all assets were liquidated, but it proved far from breaking even for the company. They are now 330 million ISK in debt.
Klettagos had an uphill battle ahead of them from the start. There is not much a soft drink war in Iceland, as the country famously drinks tremendous quantities of Coca-Cola per person – 115 litres per capita per year, to be exact. Klettagos attempted to provide an Icelandic alternative, and used photographs of hip young 101 Reykjavík Icelanders on its labels to convey the trendy and cool image they were going for. Jói Kjartans, a former Grapevine graphic designer, was the photographer for the labels.



News
Work Stoppages And Strikes This Month

Work Stoppages And Strikes This Month

by

Some 50,000 people will be taking part in work stoppages and strikes this month if management does not meet the

News
Nordic Countries Best Place To Be A Mom

Nordic Countries Best Place To Be A Mom

by

Iceland is amongst the best countries in the world to be a mother, far ahead of even the US and

News
PM Ditches Parliament For Delicious Cake

PM Ditches Parliament For Delicious Cake

by

Prime Minister Sigmundur Davíð Gunnlaugsson left parliament in the middle of questions being directed at him, in order to get

News
Landslide Wrecks Dyrhólaey Trail

Landslide Wrecks Dyrhólaey Trail

by

The trail leading to Dyrahólaey was wrecked yesterday after a landslide, according to Vísir. Dyrhólaey lies just off the coast

News
17.8% Of People Living In Iceland Use Public Transport, And It’s Not Only Who You Think

17.8% Of People Living In Iceland Use Public Transport, And It’s Not Only Who You Think

by

Nearly 18% of people living in Iceland regularly used public transport in 2014 according to Statistics Iceland, the official data collection

News
Foreigners Still Needed For Tourism Jobs

Foreigners Still Needed For Tourism Jobs

by

Jobs in the tourist industry, especially in the countryside, are in dire need of workers, and foreigners may be more

Show Me More!