Alcohol Authority Violates European Regulations

Published December 11, 2012

The strict guidelines of the State Alcohol and Tobacco Company of Iceland (ÁTVR) go farther than the European Free Trade Association (EFTA) allows, and damages could be awarded to alcohol importers.
Many will remember the controversy which arose last February, when ÁTVR decided that shiraz wine endorsed by heavy metal band Motörhead could not be imported on moral grounds. Their primary reason for the rejection was that “The name of the band is a reference to users of the illegal drug amphetamine, and the lyrics of the band’s songs are regularly about war, the abuse of power, irresponsible sexual activity and drug abuse.”
This refers to ÁTVR’s regulations that labels of alcohol may only have information related to the brand, the ingredients, and how the product is made. These regulations also ban any packaging they consider to be encouraging violence, sex, illegal activities, religion or political persuasions.
RÚV now reports that according to the opinion EFTA gave to Reykjavík District Court regarding a brand of cider that was banned from sale because the label featured naked female legs, ÁTVR’s regulations are too strict for European Union regulations. As a member of EFTA, Iceland is obliged to abide regulations set by the EU. The opinion furthermore said that alcohol importers who feel they were cost money as a result of ÁTVR’s regulations could conceivably now sue the institution for damages.
No importer has yet threatened to sue ÁTVR at the time of this writing.



News
Krispy Kreme Coming To Iceland

Krispy Kreme Coming To Iceland

by

Soon, the number of foreign-owned donut businesses in Iceland will double. Sources close to Nútíminn report that the iconic American

News
Positive Opinion Towards Tourists Decreases Between Years

Positive Opinion Towards Tourists Decreases Between Years

by

A new poll from Market and Media Research shows that while the majority of Icelanders still regard tourists positively, that

News
Victims Of US Bombings Of Japan To Be Remembered

Victims Of US Bombings Of Japan To Be Remembered

by

Iceland’s peace activists – and the general public – will once again hold a “candle floating” ceremony at Reykjavík’s Tjörnin

News
Finance Minister Emphasises Elections “In Late October”

Finance Minister Emphasises Elections “In Late October”

by

Contrary to what his partner in the ruling coalition has said, Minister of Finance and Independence Party chairperson Bjarni Benediktsson

News
Are You An Inside Demon? Innipúkinn Festival Is Here

Are You An Inside Demon? Innipúkinn Festival Is Here

by

The Merchant’s Weekend is a national summer holiday, taking place this year July 30-August 1, when Reykvíkingar pile into cars

News
Icelandic Tour Bus Company Offers Pokémon Go Hunting Trips

Icelandic Tour Bus Company Offers Pokémon Go Hunting Trips

by

If you like Pokémon Go, Reykjavík Excursions has your back. The popular tour bus company has announced that for the

Show Me More!