Minister Agrees With ÁTVR

Minister Agrees With ÁTVR

Published February 28, 2012

Minister of Finance Oddný Harðardóttir told reporters that she believes that decisions recently taken by the State Alcohol and Tobacco Company of Iceland (ÁTVR) to reject the sale of two different brands of alcohol due to their labeling is fully within the spirit of the law.
As reported earlier this month, Motörhead brand shiraz was rejected for import because the name of the band “is a reference to users of the illegal drug amphetamine, and the lyrics of the band’s songs are regularly about war, the abuse of power, irresponsible sexual activity and drug abuse.” Later, Black Death beer was also rejected for import on the grounds that the message “drink in peace” written on the label is outside the bounds of what is allowed to be printed on a label of an alcoholic beverage.
These decisions have been met with a great deal of public resistance, but Minister of Finance Oddný Harðardóttir told Vísir that they are fully within the spirit of the law. The Ministry of Finance is the ministry that oversees ÁTVR.
Oddný added that she has seen labeling on alcohol that she would consider questionable. “I’ve seen Easter beer with cute little ducklings on it,” she said. “And alcohol decorated in such a way that it looks like juice.”
Almar Guðmundsson, the director of the Icelandic Federation of Trade, said that he believes the law is far too open to interpretation. He pointed out that importers take a great financial risk, and that if the law regarding alcohol labeling is unclear, they stand to take considerable losses.



News
“My  Life, My Death, My Choice” – A Reader Responds To Possible Assisted Suicide Legislation In Iceland

“My Life, My Death, My Choice” – A Reader Responds To Possible Assisted Suicide Legislation In Iceland

by

An Australian man who had to help his suffering wife pass away peacefully, and is now facing the prospect of

News
Greenland Trawler Returning To Iceland In Connection With Missing Person Case

Greenland Trawler Returning To Iceland In Connection With Missing Person Case

by

While police say no one is under suspicion of criminal activity in the case of a young Icelandic woman who

News
National Church Continues To Shrink In Membership

National Church Continues To Shrink In Membership

by

New figures from the National Registry show that Iceland’s national church is still losing more members than it is gaining,

News
“Warm Beach” To Open In East Iceland

“Warm Beach” To Open In East Iceland

by

In just a couple years’ time, Nauthólsvík will no longer be the only warm-water beach in Iceland. RÚV reports that

News
Search For Missing Woman Yields Disturbing Clues

Search For Missing Woman Yields Disturbing Clues

by

Surveillance footage recovered from Laugavegur on the night Birna Brjáns­dótt­ir disappeared, in addition to police finding what might be her

News
Tourist Information Centre Opens in City Hall

Tourist Information Centre Opens in City Hall

by

The Reykjavík Tourist Information Centre has opened at City Hall today, moving from its previous location at Aðalstræti 2. In

Show Me More!