Isavia Offers Explanation

Published July 1, 2011

Isavia, the company that signed a summer-long contract with the International Fund for Animal Welfare (IFAW) to run anti-whaling ads at Keflavík International Airport – only to break that contract and pull the ads with little explanation – now says they were effectively tricked by the IFAW. However, e-mails between IFAW and Isavia seem to indicate otherwise.
Initially, the only explanations Isavia gave were from Friðþór Eydal, a public relations officer for Isavia, who said that the company had “reviewed its position” on the ads and decided that they went against “the spirit of the company” with regards to advertising space, and subsequently decided to take them down. As IFAW had a contract for the whole summer to run the ads – which had been up since April – IFAW spokesman Sigursteinn Másson said he is considering suing for breach of contract.
Vísir now reports that the company claims IFAW had made changes to the ads that were not agreed upon in their contract with Isavia.
Hjördís Guðmundsdóttir, another Isavia spokesperson, said that the company would never had agreed to a contract with IFAW if they had known the full content of the ads. She claims the initial ads bore no anti-whaling message, and that IFAW changed them after the contract was signed and before hanging them up. Isavia officials did not get around to seeing the finished product until recently, where they then decided to pull the ads.
When asked why Isavia did not offer this explanation sooner, she said that she did not want to discuss this with the media.
However, Isavia’s story contradicts a copy of an 11 March e-mail, from IFAW to Isavia, now in Fréttablaðið’s possession. In the e-mail, the main content of the ads is explained. The response from Isavia, dated 15 March, was that the company liked the ad idea and wanted the ads to run. Sigursteinn says he then met with Isavia officials, showing them the ads, which bore the slogan “Meet us, don’t eat us” on one side, and an explanation that whales are being killed to sell meat to tourists on the other.
Sigursteinn says Isavia never gave any indications that they had a problem with the content of the ads, until now.



News
“Major Deception” Occurred With Bank Sale, Investigation Finds

“Major Deception” Occurred With Bank Sale, Investigation Finds

by

The Parliamentary Investigation Commission (RNA) has concluded that the German bank Hauck & Aufhäuser was never an investor in The

News
Iceland’s Epic Euro Smiting Triggers Baby Boom

Iceland’s Epic Euro Smiting Triggers Baby Boom

by

It’s been nine months since Iceland’s smiting of England in the Euro Cup – often referred to as the island

News
Environment Minister Supports Shutting Plant Down

Environment Minister Supports Shutting Plant Down

by

Iceland’s Environment Minister, Björt Ólafsdóttir, believes shutting down the United Silicon plant in Reykjanesbær is an acceptable course of action.

News
Iceland To Abandon Currency Altogether

Iceland To Abandon Currency Altogether

by

Sources close to Grapevine within the Central Bank have confirmed that Iceland is going to abandon its age-old love-hate relationship

News
First Lambs Of Spring Arrive

First Lambs Of Spring Arrive

by

A collective welcome to the first lambs born in Iceland this spring. The two little floofy black ram lambs were

News
Silicon Plant Denies Pollution, No One Buying It

Silicon Plant Denies Pollution, No One Buying It

by

The Environment Agency of Iceland has rejected a statement from United Silicon suggesting that the high levels of arsenic in

Show Me More!