Isavia Offers Explanation

Published July 1, 2011

Isavia, the company that signed a summer-long contract with the International Fund for Animal Welfare (IFAW) to run anti-whaling ads at Keflavík International Airport – only to break that contract and pull the ads with little explanation – now says they were effectively tricked by the IFAW. However, e-mails between IFAW and Isavia seem to indicate otherwise.
Initially, the only explanations Isavia gave were from Friðþór Eydal, a public relations officer for Isavia, who said that the company had “reviewed its position” on the ads and decided that they went against “the spirit of the company” with regards to advertising space, and subsequently decided to take them down. As IFAW had a contract for the whole summer to run the ads – which had been up since April – IFAW spokesman Sigursteinn Másson said he is considering suing for breach of contract.
Vísir now reports that the company claims IFAW had made changes to the ads that were not agreed upon in their contract with Isavia.
Hjördís Guðmundsdóttir, another Isavia spokesperson, said that the company would never had agreed to a contract with IFAW if they had known the full content of the ads. She claims the initial ads bore no anti-whaling message, and that IFAW changed them after the contract was signed and before hanging them up. Isavia officials did not get around to seeing the finished product until recently, where they then decided to pull the ads.
When asked why Isavia did not offer this explanation sooner, she said that she did not want to discuss this with the media.
However, Isavia’s story contradicts a copy of an 11 March e-mail, from IFAW to Isavia, now in Fréttablaðið’s possession. In the e-mail, the main content of the ads is explained. The response from Isavia, dated 15 March, was that the company liked the ad idea and wanted the ads to run. Sigursteinn says he then met with Isavia officials, showing them the ads, which bore the slogan “Meet us, don’t eat us” on one side, and an explanation that whales are being killed to sell meat to tourists on the other.
Sigursteinn says Isavia never gave any indications that they had a problem with the content of the ads, until now.



News
City Will Shut Off Streetlights For The Northern Lights

City Will Shut Off Streetlights For The Northern Lights

by

Due to a predicted high amount of aurora activity tonight, the City of Reykjavík will shut off all the streetlights

News
Prison In Hot Water Over Prisoner Being Repeatedly Called A “Jerk”

Prison In Hot Water Over Prisoner Being Repeatedly Called A “Jerk”

by

The Parliamentary Ombudsman has recommended that the Minister of the Interior investigate the complaints of a prisoner at Litla-Hraun prison

News
Women Of The World: Yoko Ono Wants To Hear Your Story

Women Of The World: Yoko Ono Wants To Hear Your Story

by

Artist Yoko Ono is asking women everywhere to submit their stories of harm done to them, which will be incorporated

News
Photo Gallery: Magic Aurora

Photo Gallery: Magic Aurora

by

Last night saw the arrival of a spectacular display of aurora borealis over many parts of Iceland. A car full

News
Katla Teases Us Once Again

Katla Teases Us Once Again

by

Tremors were recorded just south of the volcano Katla yesterday, but it remains decidedly unclear if an eruption is imminent.

News
Viðreisn Moves Into Third Place In New Poll

Viðreisn Moves Into Third Place In New Poll

by

A new poll from Market and Media Research shows centre-right newcomers Viðreisn are continuing their ascendancy, and are now polling

Show Me More!