A Grapevine service announcement LOOK BUSY! Bárðarbunga Volcano Watch: The Afternoon Edition
Culture
Shopping
Your Style Salvation

Your Style Salvation

Published July 6, 2010

If you’re still shopping-hungry after Laugavegur and you want a real taste of Reykjavík fashion, head to the wrong side of the tracks, the grisly underbelly of Reykjavík style, the Salvation Army.
Well, that’s stretching it. Reykjavík doesn’t really have a wrong side of the tracks (even if there was  a railroad. Which there isn’t), and the Salvation
Army is actually a pretty nice place. The store’s down-to-earth image might lead you to believe that there should be a sign outside announcing, “Dowdy Folks Only,” but you would be wrong. In fact, on June 3 ‘Sally Ann’ brought her glamorous side out of the closet and onto the catwalk.
The Salvation Army teamed up with celebrities and a few talented stylists to put on a fashion show in Austurvöllur square downtown. Catwalkers included Jón Gnarr, Reykjavík’s new mayor, and Páll Óskar, arguably Iceland’s most fabulous gay icon.
Carmen Jóhannsdóttir was one of these stylists. She got involved when Dorthea H. Dam, who works at the SA, spotted Carmen’s style sense and asked if she’d be willing to help out. It was all very spur-of-the-moment. “We didn’t have any special ideas before the models arrived for the fitting. It was very random,” said Carmen. She was particularly fond of the show’s opening in which Jón Gnarr, Reykjavík’s new mayor, and actor Benedict Erlingsson appeared dressed as “Yugoslavian gangsters.” Carmen also enjoyed Jón’s appearance later in the show with his wife and two of his kids as a “white trash family.” Apparently, Jón specifically wanted to look like The Dude from The Big Lebowski.
Despite its glitz, the fashion show’s purpose was humble. “If we get more money into the shop, then we can help more people,” said Dorthea. “There are so many people in Iceland that need help because of the crisis.” Dorthea has personally experienced a real increase in the number of people coming to the Salvation Army’s day shelter for help, both in Reykjavík and at the location in Akureyri, where she used to work. All Salvation Army’s profits go to causes within Iceland.
STYLE FOR ALL
The Salvation Army makes fabulous clothes available to anyone willing to search. Þórunn Ósk Rafnsdóttir told the Grapevine that she’s found tons of fantastic items for herself and her kids. “I don’t have a husband, so I don’t have much money to buy clothes,” Þórunn said. The Salvation Army is perfect for style on the cheap.
Anyone can appreciate that. “You can get a homeless dude or you can get a rich woman—all in search of the unique thing, the gullmolar [gold nuggets],” Dorthea said. “But we want to keep the prices so that it’s at a level for everyone.”
The Salvation Army gets goods in every day, so there’s always something new on the racks. “It’s just like treasure hunting,” Bára Kristgeirsdóttir, a graphic design student, said as she tried on a pair of mid-calf grey boots.
Along with shopping for her kids, Þórunn also sometimes finds fashion items for herself. Her favourite is a Chanel suit with gold buttons. Old money to the max.
“You can see the quality in the clothes,” Hanna Jónsdóttir, a local designer, said. The stuff you can find at Salvation Army has withstood the test of time, Hanna pointed out. It’s proven itself to be high quality—not the sort of poorly made clothing that falls apart in the wash.
Carmen’s closet is stuffed with Salvation Army treasures. She’s found some of her favourite items there—“a suede jacket from the late ‘80s, early ‘90s with gold clasps. Black suede shoes. Skirts, shirts, whatever. Lots of things!”
But as it stands, shoppers have to put in a little elbow grease. “You have to dig a little bit,” Carmen said. “If you’re interested in fashion and you’re creative, you can definitely find something there.”  
HIGHLIGHTS
The Salvation Army Fashion Show
Reykjavík’s new mayor, Jón Gnarr, kicks off the show with all seriousness in a slobtacular tracksuit, then re-appears mid-show with bodacious wife and two cute kids in tow.Model sports undercut hairdo and snappy purple skirt suit. Pro catwalk moves.
Páll Óskar dons a blousey gold and black shirt, skin-tight black jeans, and slick black boots to perform his hit ‘Þú komst við hjartað í mér’ live on the catwalk.
Songstress Birgitta Haukdal, Iceland’s 2003 Eurovision competitor, sports a dusty rose floral cheongsam with matching white floral updo.
Model shows off an asymmetrical hemline black dress with artfully wrapped skinny belt, teetering on beige lace-up, peep-toe wedges.
Dance pop sensation Haffi Haff and his slicked back coif hamming it up for the crowd in several appearances, most notably in a chequered black and white blazer reminiscent of Max Headroom.



Culture
Shopping
<?php the_title(); ?>

Best Vintage Stores

by

Vintage shopping can be one of the most thrilling life experiences for fashion lovers out there. Nothing compares to the joy and excitement of rummaging through a treasure trove of retro sunglasses or the pride and satisfaction of excavating the perfect ‘60s designer dress from under a pile of old sweaters. There is a ridiculous number of vintage shopping guides, lists and stories for almost every fashion-conscious city out there. Try typing, “Vintage shops in Paris” into Google. Now replace Paris with New York, Milan, London, Stockholm or Berlin and you’re going to be directed to thousands of different places

Culture
Shopping
<?php the_title(); ?>

Innovation And The Future Ahead

by

A few years ago, industrial designer Pálmi Einarsson looked around at the world and his two young boys and thought to himself: “What state will this planet be in when our kids inherit it?” He then up and left his successful long-term career with an international prosthetics manufacturer and set up Geislar hönnunarhús, where he designs and produces toys and giftware in an as eco-friendly manner as possible. Amongst other things he makes model planes and cars that his sons helped him design. “Kids are so much better at thinking outside the box than the rest of us,” Pálmi says

Culture
Shopping
<?php the_title(); ?>

A Hardware Store Holds Its Own On Fleece Street

by

As you walk up Laugavegur, weaving through all-weather clad tourists as they meander past souvenir shops, artsy cafés and hip boutiques, a hardware store is probably the last thing you would expect to encounter. However, Brynja, a Reykjavík institution, holds its own in the thoroughfare amongst these crowd pleasers. The distinctive red building is impossible to miss with its crisp paint job and sign that spells out “Brynja.” The store’s owner, Brynjólfur H. Björnsson, whose name is derived from the same word, told us that the store’s name invokes Viking armour. Open since 1919, Brynja is most likely the oldest

Culture
Shopping
<?php the_title(); ?>

Best Of Reykjavík 2013: Best Place to Treat Yo Self

by

Even from the outside, Geysir is a barrel full of eye-candy for the window shopper with a sweet tooth for clean Nordic fashion and indulgently soft fur accessories. Though it sits a mere block up from Lundinn on Skólavorðustígur, Geysir feels a long ways away in terms of quality and aesthetics from its tourist trapping counterpart with no bloated display of stuffed puffins or offensively cheap plastic Iceland flags in sight. The interior is equally pleasing, designed by the same creative mind behind other aesthetically applaudable Reykjavík establishments like KEX Hostel and Snaps Restaurant. Its large windows let in the

Culture
Shopping
<?php the_title(); ?>

Best of Reykjavík 2013: Shopping and Commerce

by

Best Place to Shop for Touristy Stuff: Geysir Skólavörðustígur 16 There are polar bears and puffins in every other store window in Reykjavík, but is that what you want? Stuffed polar bears and puffins? What are you going to do with them when you get home? THINK ABOUT IT. Instead, why not get something useful? If we were tourists in Iceland, we’d definitely go to Geysir to treat ourselves. In fact, their high-end, durable wares cater almost as much to locals as they do to tourists. So go there to pick up top-notch brands of outdoor-wear and functionally fashionable things

Culture
Shopping
<?php the_title(); ?>

Next Stop: SHOP!

by

Never underestimate the power of tiny Iceland to capture the world’s attention with financial crashes, volcanic eruptions, and a tourist campaign that went a little too far (here’s hoping no one ever actually renames Iceland “Jump For Joy Land”). Lately, Iceland has been garnering attention for something else too: its blossoming fashion scene. Recognising this in 2010, Gréta Hlö›versdóttir co-founded Reykjavík Concierge, a company specialising in getting tourists acquainted with all facets of Iceland’s burgeoning design scene, from the traditional wool sweaters to the latest fashions and designers. MORE THAN THE NATURE Reykjavík Concierge offers a wide range of design

Show Me More!