Culture
Shopping
Vintage Shopping with Irony

Vintage Shopping with Irony

Published August 11, 2006

“Frúin í Hamborg” is a fantastic riddle: What did you do with the unprecedented sum of money the lady of Hamburg gave you yesterday? The plot is as follows: answer this question, without resorting to the banned words: “black”, “white”, “yes”, and “no”, until one of us gets bored or falls asleep. If you are six years old and in an impossibly long and boring car trip, this could and will provide you with about 20 minutes of entertainment. Þorbjörg Halldórsdóttir and Guðrún Jónsdóttir, owners and founders of the second-hand shop Frúin í Hamborg, have kept up this game for about three years now.
The plot there is as follows: this is reality, and a mysterious Fräulein did not give you millions of dollars to spend as you please (because if she did you wouldn’t be here, you’d probably be at the yacht store) and you want to spend your hard-earned cash on something pretty fucking cool.
And so, you visit Frúin í Hamborg for a little bit of irony and some of the best vintage and antique shopping in Iceland. Read sub-plot: vintage is very cool.
Since it opened in early June 2003, Frúin has been a favourite with the young as with the old in town. The vintage clothing store Spúútnik, whose venues were originally confined to Reykjavík, occupies half of the store while an enormous and diverse collection of antiques spans the rest of the small space. The antiques in the store range greatly in function, price and especially frivolity. In a single room, you can find not only a range of furniture including desks, chairs, lamps and pianos, but also old perfumes, sunglasses, a giant ceramic Jesus head, spinning globes, cookie boxes, radios, typewriters, fondue pots, vases, postcards, playing cards, and a variety of hats, jackets, dresses, shoes, slips, tops, handbags and swimsuits that span the styles and designs of the last six decades at least.
Owners Halldórsdóttir and Jónsdóttir work not only in the store, behind the counter helping and often haggling with customers, but also outside (in the real world), scoping for antiques in houses around town, as well as travelling to and collecting at foreign markets. Often, the most interesting and strange small trinkets in the store were brought in by the townspeople themselves.
Having the advantage of a small town where traditions die hard and memories die harder, Frúin has not only been cashing in on the nostalgia of a time past for its own sake, but has managed to bring back this northern town’s unique spirit of youth, giving the seemingly intangible everyday ideas of the past a rare chance at perpetuity. And so everybody wins. It feels just like a million dollars.
In your face, Lady of Hamburg.
Frúin í Hamborg
Brekkugata 3, 600 Akureyri
Tel.: 461-5577



Culture
Shopping
Best Vintage Stores

Best Vintage Stores

by

Vintage shopping can be one of the most thrilling life experiences for fashion lovers out there. Nothing compares to the joy and excitement of rummaging through a treasure trove of retro sunglasses or the pride and satisfaction of excavating the perfect ‘60s designer dress from under a pile of old sweaters. There is a ridiculous number of vintage shopping guides, lists and stories for almost every fashion-conscious city out there. Try typing, “Vintage shops in Paris” into Google. Now replace Paris with New York, Milan, London, Stockholm or Berlin and you’re going to be directed to thousands of different places

Culture
Shopping
Innovation And The Future Ahead

Innovation And The Future Ahead

by

A few years ago, industrial designer Pálmi Einarsson looked around at the world and his two young boys and thought to himself: “What state will this planet be in when our kids inherit it?” He then up and left his successful long-term career with an international prosthetics manufacturer and set up Geislar hönnunarhús, where he designs and produces toys and giftware in an as eco-friendly manner as possible. Amongst other things he makes model planes and cars that his sons helped him design. “Kids are so much better at thinking outside the box than the rest of us,” Pálmi says

Culture
Shopping
A Hardware Store Holds Its Own On Fleece Street

A Hardware Store Holds Its Own On Fleece Street

by

As you walk up Laugavegur, weaving through all-weather clad tourists as they meander past souvenir shops, artsy cafés and hip boutiques, a hardware store is probably the last thing you would expect to encounter. However, Brynja, a Reykjavík institution, holds its own in the thoroughfare amongst these crowd pleasers. The distinctive red building is impossible to miss with its crisp paint job and sign that spells out “Brynja.” The store’s owner, Brynjólfur H. Björnsson, whose name is derived from the same word, told us that the store’s name invokes Viking armour. Open since 1919, Brynja is most likely the oldest

Culture
Shopping
Best Of Reykjavík 2013: Best Place to Treat Yo Self

Best Of Reykjavík 2013: Best Place to Treat Yo Self

by

Even from the outside, Geysir is a barrel full of eye-candy for the window shopper with a sweet tooth for clean Nordic fashion and indulgently soft fur accessories. Though it sits a mere block up from Lundinn on Skólavorðustígur, Geysir feels a long ways away in terms of quality and aesthetics from its tourist trapping counterpart with no bloated display of stuffed puffins or offensively cheap plastic Iceland flags in sight. The interior is equally pleasing, designed by the same creative mind behind other aesthetically applaudable Reykjavík establishments like KEX Hostel and Snaps Restaurant. Its large windows let in the

Culture
Shopping
Best of Reykjavík 2013: Shopping and Commerce

Best of Reykjavík 2013: Shopping and Commerce

by

Best Place to Shop for Touristy Stuff: Geysir Skólavörðustígur 16 There are polar bears and puffins in every other store window in Reykjavík, but is that what you want? Stuffed polar bears and puffins? What are you going to do with them when you get home? THINK ABOUT IT. Instead, why not get something useful? If we were tourists in Iceland, we’d definitely go to Geysir to treat ourselves. In fact, their high-end, durable wares cater almost as much to locals as they do to tourists. So go there to pick up top-notch brands of outdoor-wear and functionally fashionable things

Culture
Shopping
Next Stop: SHOP!

Next Stop: SHOP!

by

Never underestimate the power of tiny Iceland to capture the world’s attention with financial crashes, volcanic eruptions, and a tourist campaign that went a little too far (here’s hoping no one ever actually renames Iceland “Jump For Joy Land”). Lately, Iceland has been garnering attention for something else too: its blossoming fashion scene. Recognising this in 2010, Gréta Hlö›versdóttir co-founded Reykjavík Concierge, a company specialising in getting tourists acquainted with all facets of Iceland’s burgeoning design scene, from the traditional wool sweaters to the latest fashions and designers. MORE THAN THE NATURE Reykjavík Concierge offers a wide range of design

Show Me More!