Shopping Profiles:



Timberland brand hiking boots, outdoor clothing and other products for the active outdoors-y type have finally arrived on Laugavegur.


Art bookstore Útúrdúr has been sorely missed since they closed down along with the equally missed Havarí (come back!) in January. 

The Salvation Army

This thrift store may require making a special trip out past the Old Harbour, but its relative remoteness also acts as a boon and filters away some consumer competition. Possibly the most replete and variegated thrift store near the city centre, this little Sally Anne deals in clothes, kitchen utensils, furnishings, and even contains a children's section and a well-stocked library of bargain books and music.

ÁTVR (Liquor store)

In Iceland, alcohol isn’t sold in the grocery shops. You can only buy alcohol in the state-owned liquor stores named ÁTVR, usually called ‘Ríkið’. Twelve stores are operated in the capital area and one is located in the city centre. Common opening hours: Mon.–Thu. 11:00–18:00, Fri. 11:00–19:00, Sat. 11:00–18:00.


Ísey is a cosy little tourist shop right on Laugavegur. Go there for souvenirs, trinkets, clothing and the famous woollen sweaters. Intimate service makes Ísey favourite with visitors to Reykjavík.


This tourist shop gathers memorabilia, souvenirs, clothing and gift items from all over Iceland at a convenient location. Great for loading up at the last minute, as their stock is diverse and high-quality.


Janusbúðin sells products from the Norwegian JANUS and IRIS trademarks exclusively; comfortable high-quality underwear made of Merino-wool. Outdoorsy-types as well as the terminally chilly swear by the fabled underwear, which has been a Norwegian favourite since the dawn of the 20th century.


Find a wide variety of t-shirts, hoodies and the like at this retail boutique. Whether you want to sport your favourite band or artist, boast of your trip to Iceland or just slap an offensive graphic on your chest, Dogma is the place to go.


Ostabúðin (The Cheese Store) on Skólavörðustígur is among the most beloved gourmet stores in the city.

Maður Lifandi

Maður Lifandi, a great addition to the small collection of health food / vegetarian restaurants that dot Reykjavík.

Friða Frænka

This small boutique is a jam-packed treasure chest overflowing with antique furniture and items to perk up your apartment. In every corner of the shop you’ll find some unique items, including lamps, pillows, gorgeous 60s sofas, tables, and a selection of vintage jewellery.


The Hand-knitting Association of Iceland’s official store, Handprjónasambandið, sells wool products of uncompromising quality. The store features pullover sweaters, cardigans and other wool accessories.


High fashioned Shoe Shop.


The Kraum Iceland Design store features the best from the latest trends in Icelandic design. Kraum sells unique, Icelandic takes on everyday items like stationary, wooden children’s toys, plastic zip-lockable handbags and raincoats, and woolen and other clothing and jewelry.


Reykjavík’s massive indoor flea market is a wonderful place to get lost for a few hours, rummaging through stall upon stall of potential treasures. There are heaps of used clothing, knitwear and other yard-sale type goods from decades of yore, and a large food section with fish, meats and baked goods. Check out the vintage post cards and prints at the table near the army surplus. CF


This hip new shop stocks the latest trends in everything from socks to sweaters.



Cintamani stocks Icelandic quality outdoor-gear and travel equipment, guaranteed to keep the whole family nice and warm in any type of weather. Here you’ll find almost everything needed for your trip across the country and beyond, you can book an adventure excursion on the spot – and they offer free internet access.

Gyllti Kötturinn

One of a few second hand shops that have popped up in recent year, Gyllti Kötturinn also offers some pieces by locals.

The Viking

The large tourist shop The Viking sells all sorts of souvenirs and neat gift items to bring back home. The selection includes postcards, outdoor clothing, teddy bears, maps, books, woollen sweaters and plastic Viking helmets as well as Viking statues and shot glasses.


One of the best secondhand shops in the country, with recycled clothes at a range of prices.

Smekkleysa (Bad Taste Records)

The legendary Smekkleysa (Bad Taste) label has been a key player in the Icelandic music scene since the eighties, releasing milestone records by the Sugarcubes, Sigur Rós and countless others. Their Laugavegur record store is an excellent resource for stocking up on hard to find Icelandic music items, as well as cutting edge international releases.

Mál og Menning

Mál og Menning bookstore is a Reykjavík essential if there ever was one. It occupies three levels at Laugavegur, and sells stationary, children’s games, foreign newspapers, Icelandic books, CDs, postcards and souvenirs. You’ll find the always-buzzing café and the foreign book section on the top floor. 


A great source for all kinds of reading material, with restaurants on the second floor.


A lovely gallery/gift shop run by ten artists and designers where they sell their products.

Blue Lagoon Shop

The geothermal seawater spa The Blue Lagoon is a world famous healing spot as the water is rich with silica and sulfur that are extremely good for the skin. The natural skin care products produced from the healing minerals are sold at the downtown Blue Lagoon shop.  

12 Tónar

A record label as well as a store, all the best new Icelandic music on CDs or live on Fridays at 5 PM.
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