Erla Björnsdóttir, a psychologist living in Reykjavík, is conducting research on sleep for her doctorate degree. She sees a troubling trend in the countryside, RÚV
Erla points out that there is a shortage of psychologists in the countryside available. Those who have trouble sleeping who cannot get time with a therapist will often turn to sleep medication instead.
She contends that the best solution to most sleeping problems is operant therapy rather than medication. The self-regulation also leads to more sick days, and increases the possibility of addiction to the medication.
Erla would like to provide sleep therapy online; not solely for people living in the countryside, but for young people as well, who she believes might be more reluctant to visit a therapist than an adult.
A shortage of psychologists in the countryside of Iceland means that more often than not, these Icelanders seek pharmaceutical solutions instead.