Founded in 2008, Clara won second place in the entrepreneurial competition Gulleggið
and developed tools to analyse trends on social media sites for market research.
Jive has not yet issued a press release about the acquisition, but will likely integrate Clara’s products directly into their product line as Jive provides social media solutions for businesses. Jive is valued at over a billion USD and competes with large companies such as IBM and Microsoft.
The Icelandic software company Clara was sold to the US company Jive Software Inc. for over a billion ISK,